Lesson objective:

The lesson will give you the best advice from experts in the field to help you enter the online world with a practical and top quality toolbox.

Acquire tools to manage PPC campaigns on Google.

Lecturer:

XXXX

Lesson contents:

Get to know the Google search engine and promotion options on Google: , Opening an AdWords account, sponsored promotion strategies and organic SEO, writing dedicated content for organic promotion, goal-based campaign statistics and analysis, key phrase research, analytics and measurement of campaign effectiveness, opening a YouTube channel, optimizing YouTube advertising, algorithms (Panda, Penguin, Spider), backlinks to organic promotion. The lesson will enable you to become PPC executives at media companies or run campaigns independently for your business or as a freelancer. The practical tools that the course provides will guide you in your day-to-day work and give you a strategic and tactical plan for promotion on Google.

Lesson objective:

Acquire tools to manage PPC campaigns on Facebook.

Lecturer:

XXXX

Lesson contents:

Introducing Facebook advertising options, Opening Ads Manager account, Business Page Settings, sponsored promotion strategies, creating campaigns, creative for posts and ads, audience setting (including Lookalike) and focused  targeting, campaign marketing goals, optimization, A/B Testing for ad effectiveness, marketing overlap, embedding Pixel for tracking, business manager, opening a Facebook store, managing media budgets. The lesson will enable you to become PPC executives at media companies or run campaigns independently for your business, or as a freelancer. The practical tools that the course provides will guide you in your day-to-day work and will provide you with a strategic and tactical plan for promotion on Facebook.

Lesson objective:

Build a template based WordPress site and get acquainted with the world’s best website building system.

Lecturer:

XXXX

Lesson Contents:

Get acquainted with WordPress, Magento, Wix, building a website on the WordPress platform, building a landing page building, embedding pixels for tracking.

Lesson objective:

Identify online business opportunities.

Lecturer:

XXXX

Lesson Contents:

Get acquainted with the international e-commerce world, exploring the online world of business, affiliate marketing, business models of pricing and sponsored promotion across various platforms, the growth of online shopping culture, practical recommendations for selecting and managing professionals in the field, brand reviews, statistics and articles.  

The lesson will provide you with advice from top experts in the field to help you enter the online world with a practical and top quality toolbox.

Lesson objective:

Building a digital brand, and getting to know the complementary content worlds to build a marketing communications mix across a variety of advertising channels available to us.

Lecturer:

XXXX

Lesson Contents:

Brand building strategy, focus, precision audience targeting, Marketing management gant, acquaintance with PR, working with influencers and opinion shapers, operations management, marketing communications mix, how to select a digital advertising agency, commercial collaborations, advertising materials and how to produce them, photography guidelines and more.

Lesson objective:

Gain a deep understanding of the consumer and their user experience on the site, in order to reach desired conversion.

Lecturer:

XXXX

Lesson Contents:

Characterization of the browsing experience; familiarity with user tracking software, cookies; the impact of UX / UI on the browsing experience; choosing content, color and images for a site; choosing templates; selecting a name and domain for the brand, call to action on the site.

Lesson objective:

The lesson will give you the best advice from experts in the field to help you enter the online world with a practical and top quality toolbox. Gain tools to become a Google PPC campaign manager.

Lecturer:

XXXX

Lesson Contents:

Familiarization with the Google search engine and promotion options on Google; opening an AdWords account; sponsored promotion strategies and organic SEO; writing dedicated content for organic promotion; statistics and goal-based campaign analysis; key phrase research; analytics and measuring campaign effectiveness; launching a YouTube channel; optimizing YouTube advertising; algorithms (Panda, Penguin, Spider); backlinks for organic promotion. 

The lesson will enable you to become PPC managers at media companies or run campaigns independently for your business or as a freelancer. The practical tools that the course provides will help you in your day-to-day work and give you a strategic and tactical plan for promotion on Google.

Lesson objective:

Gain practical tools for building models for customer retention and loyalty in order to increase online sales.

Lecturer:

XXXX

Lesson Contents:

Promoting ecommerce sales; data management strategy; customer club models and building customer loyalty programs; loyalty program benefits, Case studies from around the world; examining the effectiveness of loyalty programs; building a customer journey on ecommerce sites through email and SMS marketing.

Lesson objective:

Guidelines for formulating a business plan for digital and familiarization with accounting interfaces for setting up an independent business.

Lecturer:

XXXX

Lesson contents:

Budget management (revenue and expenditure); multi-year business plan; feasibility studies; financing options; profit and loss; balance sheets; cash flow; licensed  dealer/ exempt dealer, VAT / income tax / social security.

Lesson objective: 

Gain an in-depth knowledge of  Instagram and LinkedIn social platforms. Learn how to make use of them in line with the business’s target audience and marketing needs.

Lecturer:

XXXX

Lesson contents:

Familiarization with Instagram and LinkedIn platforms, an in-depth look at the advertising options offered by each of the platforms; organic promotion; managing precision audience targeted content; effective use of hashtags / placements / tagging; story building, constructing a business profile; tips for high-involvement posts; locating relevant groups for promotion; advanced search options.

Lesson objective:

Gain an in-depth knowledge of the dropshipping model and become familiar with the trading options on each of the platforms.

Lecturer:

XXXX

Lesson contents:

Familiarization with all platforms; guidelines to setting up shop on eBay, AliExpress, Alibaba; introduction to the dropshipping model; trading options available on the various platforms; organizing brand accounts; tracking and monitoring results; sales strategy and payment tracking.

Lesson objective:

Introduction to the FBA platform and setting up an online store.

Lecturer:

XXXX

Lesson contents:

Introduction to the Amazon trading platform; sales and delivery options on the platform; building a brand; setting up a store; guidelines for managing a store; sponsored and organic in-platform promotion, sales strategies.

Lesson objective:

Setting up a business page and familiarization with the platform for the purpose of online promotion.

Lecturer:

XXXX

Lesson contents:

Familiarization with the Pinterest social network; exploring organic and sponsored promotion options on the platform; building a personal and business board;  search and pin strategies, setting up a business page, connecting Pinterest with trading sites.

Lesson objective:

Familiarization with affiliate marketing and constructing a campaign strategy. Building a lead-based marketing strategy.

Lecturer:

XXXX

Lesson contents:

Familiarization with the world of affiliate marketing; methods and models of remuneration; initiating an affiliate marketing campaign; introduction to leading companies in the field; affiliate marketing strategy as part of a digital marketing strategy, exploring the world of leads; hot and cold leads; lead trading between companies; lead metrics; CRM systems for customer data management; lead customers; connecting marketers and advertisers;  measuring price per lead.